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Coach「毛絨包」一推出就秒殺，攜手Z世代歌手聯名，用Y2K風格搶攻荷包！

Bella儂儂
2024/01/01 | 2分鐘閱讀

Coach這幾年積極地用行動與設計，擺脫婆婆媽媽愛牌的形象，靠著創意總監Stuart Vevers的Kawaii設計，還有對準Z世代年輕人的行銷策略與廣告拍攝，都讓大眾對品牌成功改觀。近期品牌攜手新生代歌手Lil Nas X推出聯名系列，共同創造的商品們令人流口水！

攜手Z世代名人

image

Source: Coach

Coach創意總監Stuart Vevers以這位前衛的男歌手為靈感啟發，以他鮮明的個人風格與大膽的服裝品味，打造出屬於Lil Nas X與Coach的聯名作品，對此Stuart Vevers表示：「從Lil Nas X的音樂和夜生活中獲得靈感，並延續上一季在時尚伸展台呈現的經典款式並藉由強化色彩、材質和圖樣。」

延伸閱讀：「毛絨包」是精品年末的搖錢樹！15款推薦：Chanel口金包貴婦瘋搶，YSL腋下包店上賣翻了！

Y2K風格

image

Source: Coach

從高飽和度色彩的皮革夾克、綴有特色徽章的運動衫、棒棒糖造型的耳環，再到Kawaii的毛毛靴，這次釋出的「The Lil Nas X Drop」，整體不按牌理出牌的設計，用相當無厘頭的Y2K元素，成為冬天裡的一把火！

延伸閱讀：2024 Pantone年度色「柔和桃」，15款時尚精品包推薦：Fendi內行人搶翻，Coach鏈條包即將斷貨！

「毛絨包」將秒殺

image

Source: Coach

系列消息一出，毛絨包的亮眼外型被大幅討論，除了身子要裹上毛茸茸的外衣，包包也是要的！Coach創意總監把經典的「Tabby」讓自家包款“穿外套”，商品尚未上架就已經預訂了“秒殺款”的稱號！

延伸閱讀：舒淇熱搜同款包即將斷貨！MK全新推出「Tribeca」鏈條包，兩萬元不到小資女瘋搶

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2024年元旦4大開運注意事項！帶印章升旗、衣服穿對顏色超重要，天赦日補財庫不容錯過！

2024 年一月 12 星座運勢搶先看！摩羯座在職場上扮演能力擔當，巨蟹座恐有破財跡象，牧羊座小人是他！

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