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端午連假16縣市訂房率未過半「花蓮僅1成2」 觀光署1方案搶救
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ETtoday
2024-06-05 | 1分鐘閱讀

記者蔡亞樺/台北報導

端午節將至,觀光署公布各縣市旅宿業最新訂房狀況,連假前2日多達16個縣市的訂房率未過半,地震重創的花蓮縣更僅12.07%。觀光署表示,振興震後住宿優惠開跑後,訂房率可望逐步提升。
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觀光署統計資料顯示,端午連假前2日訂房率達45.15%,較去年同期減少14%,但相較上次5月15日公布統計資料,整體訂房狀況略微增加。突破6成包括苗栗縣、澎湖縣、連江縣,訂房率5成以上則有基隆市、台北市及屏東縣。

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觀光署指出,6 月10日為連假最後一天,民眾陸續返回工作地,除了連江縣最高為65.22%外,其餘縣市訂房率均相對較低。花蓮縣訂房率低於其他縣市,受近期不時的餘震及聯外交通未全面恢復等因素,短期內國人對花蓮旅遊信心尚未恢復所致。

觀光署表示,振興震後住宿優惠活動已於6月1日從花蓮開跑,宣導效益逐漸顯現,花蓮縣政府規劃一系列聯合行銷及主題體驗活動等,將重拾花蓮旅遊信心,訂房率也將逐步提升。

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